Wonderland.

ZADIG & VOLTAIRE

The label has launched its coveted line of fragrances in the UK.

Forever bold and innovative, Zadig & Voltaire have consistently challenged the boundaries of fashion — revolutionising the fragrance industry in their wake. ‘How?’ You may wonder. Bottling the very essence of the label’s freeing spirit into three iconic scents, Zadig & Voltaire approach scent in a way that prioritises ethos and attitude over standardised fragrance — a trope that has defined much of their fashion since the label’s inception.

Introducing their best-selling scents in Europe to the UK, Zadig & Voltaire ensure that every style, taste and mood is accounted for. From the woody yet floral notes of “This is Her!” to the oriental hues in “This is Him!”, Zadig & Voltaire introduce unexpected yet universal blends that can suit and compliment anyone. While elegance remains at the forefront of “This is Her!” thanks to sensuous jasmine and spicy pink peppercorn, a moodier attitude is incorporated into “This is Him!” with subtle hints of leather and black pepper — brightened with undertones of grapefruit.

Laced together by a thread of Sandalwood, the most distinctive elements of each fragrance combine to formulate the third scent of Zadig & Voltaire’s lineage, named “This is Us!”. Underpinned by patchouli and sensual vanilla accords, the fragrance is universal in every ingredient — totally free from categorisation, a true symbol of total freedom.

The collection can be shopped exclusively in the UK by visiting theperfumeshop.com. To watch Zadig & Voltaire’s iconic campaign video, head below…