Taking its primary steps into the metaverse, the Italian house recruits 29 artists to imagine its future through NFTs.


The metaverse – while an undeniably confusing place – is one that is becoming increasingly intertwined with our everyday lives. With artists and zeitgeist frontrunners alike turning to the endless wonders of NFTs as a means from which to showcase their talents, we are all starting to seek out a digital education in the name of keeping up and understanding the endless possibilities of this foreign realm. And, the next name inspiring us to delve deeper into the illustrious metaverse? It is, of course, Gucci.

Looking to imagine its future, the Italian house has called upon 29 artists to welcome us into their Valt Art Space. Joining powers with SuperRare, a leading force in the NFT sphere, Gucci has asked the artist to ponder the coming century of the brand, all the while ensuring that its iconic codes remain present. The result of this task has been the creation of 29 NFT works, all of which transcend the physical and stand as collectable and ever-lasting odes to the brand and its force.

With Creative Director Alessandro Michele defying expectations once more with this new venture and a gleaming spotlight cast on some of the most prevalent artists of the modern-day, it’s safe to say that Gucci’s Vault Art Space is a thing culture-centric dreams are made of.

Head to gucci.com to discover more and visit the vault…