Wonderland.

GUCCI TOWARDS THE SUN

The house unveils its newest ready-to-wear collection, filled with summer-ready essentials.

Gucci Towards The Sun swimsuit
Gucci Towards The Sun swimsuit

With summer in full swing, many of us have had to revamp our closets to cater to the warmer weather. Well, fear not, because Gucci has just unveiled their latest ready-to-wear collection – and it is the perfect fit for your new outfit rotations.

Revealed in a special campaign set in the coastal town of Provincetown, Massachusetts, the Gucci Towards The Sun collection is seen moving around Cape Cod through acts of swimming, sunbathing and strolling around – a dreamy ode to vacationing.

The collection features a blend of light fabrics with vibrant colours and patterns, perfect for days spent lounging on the beach, feet firmly planted among the cool grains of sand. From the House’s GG monogrammed Marmont bag, to a tropical printed single-strap one-piece swimsuit, Aloha-inspired shirts, and lightweight double-breasted blazers, you’re guaranteed to find the exact summer piece you’ve been looking for – all deliciously on-theme.

And, did we mention that you can travel in style with the Gucci Ophidia luggage? A glamorous set comprising a duffel bag and a cabin-sized suitcase, they are the perfect duo for your next trip.

To discover more about the collection, head to gucci.com

Gucci Towards The Sun
Gucci Towards The Sun yellow shirt
Gucci Towards The Sun
Gucci Towards The Sun yellow shirt
Gucci Towards The Sun bag
Gucci Towards The Sun
Gucci Towards The Sun bag
Gucci Towards The Sun
Words by
Caty Penza
GUCCI TOWARDS THE SUN

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