There are a few shoes that you instantly recognise as soon as you see them. And one of the trainers to join the legendary rank is New Balance’s grey shade. First commemorating their trainer back in 2018, as they declared Grey Day on 21st May, the brand are celebrating its third year and they’re doing it in style. With rising football star Harvey Elliott, his younger brother, musician siblings Roosevelt and Zoe and Crissi Vassilakis aka Madam X all on board, the celebration will entail three new signature New Balance models made with 50% more recycled content and leather support and at least 3% bio-based recycled content.

Samantha Matthews, Senior Marketing Manager UK & IRE at New Balance said, “Grey Day is a symbolic date for New Balance and has become a cultural moment which is celebrated by sneakerheads annually. This Grey Day, alongside launching four silhouettes in various grey hues, we are proud to spotlight three community leaders across the UK, who embody our fearlessly independent ethos and who are driven by their passions.”

For more information on the new campaign and collection visit newbalance.co.uk.