Wonderland.

RHS CHELSEA FLOWER SHOW

The cruelty-free fragrance brand partner with the Royal Horticultural Society to create a sensory experience powered by flowers.

Though most associate the annual Chelsea Flower Show with cutting-edge garden designs, immersive floral displays and a destination for every shopaholic, many think fondly of the event as the origins of the Electric Rhubarb fragrance — a scent created by Floral Street in collaboration with the Royal Horticultural Society (RHS). Having debuted at the Chelsea Flower Show three years ago, Floral Street are seeking new ways to enrich their customers with their innovative, vegan and cruelty-free products while also remaining at the forefront of entertainment during the highly coveted occasion.

How they are achieving this in 2022? With the help of their beloved partner, One Aldwych Hotel, they have enhanced more than the senses of sight and smell. This year, the Electric Rhubarb fragrance has been reimagined to delight an extra sense: taste. Creating the Electric Rhubarb cocktail – a masterful mix of daisy infused Plymouth gin, Campari, ginger, lemongrass, citrus and Perrier-Jouët champagne – Floral Street welcome attendees into a sensory experience totally powered by flowers.

With the Chelsea Flower Show running from today until the 28th of May, visitors can enjoy the bubbly white essence of Electric Rhubarb at the historic Lobby Bar — prepared by hand by a master mixologist onsite. For more information on Floral Street, you can visit their website. Alternatively, to explore the Chelsea Flower Show and buy tickets, click here.