When a brand as renowned as Swarovski looks to throw a party, it is expected that the evening will include glitz, glamour and, of course, plenty of jewels. So when it came to the launch of the brand’s brand new flagship store, located in the bustling heart of London’s Oxford Street, attendees were treated to all of this and more.
With the new location washed over in a mesmerising emerald green hue, attendees were invited to sip on expert-crafted mojitos and shop from the endless rows of glistening jewels, all of which were available to try on. And, when it came to the guest list, it is fair to say that it was filled with as many gems as the store itself. With the likes of Leomie Anderson, Neelam Gill and Charlie Howard in attendance, it truly was a night to remember.