We are always going to pay attention when a new activewear brand crashes onto the scene, especially one that has the Earth’s health at the forefront of its ethos. Enter, Olive Ridley.

Making its debut in the world of activewear, the newly-launched brand unveils its strength and flexibility capsule. A collection comprised of affordable bras, leggings, and sets, it pays homage to the brand’s namesake, the Olive Ridley sea turtle, whilst also serving up durable and supportive pieces. The most petite breed of sea turtle that has the potential to live up to 100 years, the beauty and preciousness of these Southern Atlantic, Pacific and Indian Ocean-located turtles is not up for debate, and their preservation is a key component of the brand’s purpose.

Crafting their pieces from recycled polyamides, aka a material that can be made from anything from discarded fishing nets to waste products – all the things that can bring harm to the turtles in question – the brand simultaneously rids the oceans of harmful materials whilst also raising widespread awareness regarding the issue at hand here – a winning formula for any brand looking got launch with a bang.

When discussing the message that lies at the brand’s core, its co-founder, Sophie Antoniou, explains,“Olive Ridley’s ethos is about making the planet a better place than it is now. If we can help to lessen the impact of ocean waste on turtles and sea life, by creating a fashion-forward brand with sustainability at the heart, we’ve achieved something great.”

Set to be your new obsession, if you are looking for heavy-duty activewear with an environmentally-conscious core, Olive ridley is the only place you should be shopping.

To discover more about Olive Ridley and shop their new drop, click here…