While the melting pot of instrumentation and melodic tunes are what makes a track, it is fair to say that no musical release would be complete without the drop of a music video. And, fast-rising artist Tom A. Smith is aware of this. His new track, boldly titled “Could I Live With Being Fake”, is one packed full of rock-tinged sensibilities and dizzying instrumentation, all of which masterfully usher forward a tortured message on the trials and tribulations of staying authentic and the consequences of being fake. And while the tune itself promises to send you into a spiral of introspective thought, its accompanying music video only hopes to further this process.

As we witness a trippy visual display of Smith flashing between himself and a clown paint-adorned alter ego, the track’s profound message on fakeness is brought to life, making the project all the more thought-provoking.

“It was a nerve-racking video to make,” explains Smith when reflecting on the video’s creation. “I had to get the whole second half of the video done in one take because the makeup was done so well.”

While he may be in the primary stages of his career, it is fair to say that Smith’s irresistible blend of visual mastery and explosive sound make him one to watch.

Head below to watch the music video for “Could I Live With Being Fake”…