Instantly plummeting you into a moody beat that promises to ignite the dancefloor, Rêve drops her dancehall-ready track, “All Night & Every Day” featuring Jonasu. Carrying us deep into the night with a pounding bassline, Reve artfully blends flirtatious vocals with a teeth-gnashing production to keep spirits high and the party alive. Poised in the middle ground between pop and R&B, Reve’s sound will undoubtedly provide the ultimate playlist for a summer full of motives.
Putting those promises into action, Reve releases the single against a dynamic music video that is interspersed with criminal scenes, bedroom activity and classic bar-top dancing. Oozing with just enough debauchery, Reve blossoms into one to watch for the coming year.
To mark her rise within the industry, we spoke with Reve to get to know the woman behind the artist, her biggest inspirations, and her exciting new venture with Universal Music Canada. To stream her latest track and for the full interview, scroll below…
Hi Reve, how are you doing? Where are you right now?
Hi! I’m great!! Thank you so much for having me. I am currently sandwiched between two nervous fliers on a flight home to Montreal after a great trip to London!
What was the first thing that you did when you woke up this morning?
I slept through my first few alarms so the first thing I did was speed pack and head to the airport.
How did you end up getting into music? Is there a person you cite as your biggest inspiration?
My first inspiration to get into music was my dad. He is both a fabulous guitarist and walking music encyclopaedia. I grew up in a home where there were so many musical instruments laying around and a record always playing in the background. I used to drag my Fisher-Price xylophone up to the upright piano we had in the house and try to match the notes. As I got older, while other kids gravitated toward sports and threw themselves into their studies, I’d get lost for hours after school playing piano and writing my first songs. Music was the only thing in my life that felt natural to me, so pursuing a career in the field was inevitable.
So, you were born in Montreal, and you are now based in Toronto! How do you think your time spent in these places has impacted your sound?
Montreal has impacted me most in terms of inspiration, whereas Toronto has impacted me most in terms of refinement. Montreal has a certain “Joie de Vivre” at the centre of everything it does which kind of forces you to look at everything through a romantic lens. As a writer, this perspective fuelled my artistry and served as the perfect muse. I moved to Toronto in January of 2020 when I was trying to get signed. I realised that I had to be on the ground in Toronto making as much noise as possible to get noticed (and that sometimes meant doing 7 or 8 sessions a week) while also making sense of the chaos that was my catalogue. My team in Toronto helped me fine-tune my sound, image and message until it was cohesive enough to be packaged up and introduced to the public.
Reve isn’t your real name, and I know that it is actually French for ‘Dream’. What made you pick this particular stage name?
I wanted to choose a French name as a tip of the hat to Montreal, but also something that would encapsulate the feeling I want people to have while listening to the music. The album that I’ve spent the last year and a half creating is an electronic fever dream, and I feel like the name Rêve does a great job of condensing that into one simple, memorable word.
Congratulations on your signing with Universal Music Canada! Do you remember the moment when you got told that you had landed the deal?
Thank you so much! I do – I’ll never forget every second of that process. The moment it happened I was on a sailboat with my friends who had come in from Montreal for the weekend. I got an e-mail from the record company with my contract attached and I truly couldn’t believe it. I had gone through years of being so close to getting signed with other labels and the timing and music were never right. I am so incredibly grateful that Universal Music Canada and 31 East took a chance on me. This dream partnership has made all of the years of persistence and patience worth it.
You have also recently collaborated with co-signers Banx & Ranx! What was that experience like?
Banx & Ranx are family to me. In March of 2020 they really took me under their wing and helped refine the sound you hear today. The first three releases (Still Dancing, Skin to Skin and CTRL ALT DEL) were produced by Banx and Ranx and I now feature on their song “Headphones”. We have unbelievable chemistry as people and as creatives. Working with Yannick and Zach will always feel like home.
If you could collaborate with another artist in the future, who would it be and why?
There are so many! On the DJ side, I’d love to collaborate with Disclosure, Diplo, Fred Again, SG Lewis, LP Giobbi, Duke Dumont (the list is SO LONG and this is only the tip of the iceberg). But on the artist side, Lady Gaga and Robyn are my ultimate dream collaborators. They inspire so much of my music!
What is next for you? Are you working on any other musical projects at the moment?
I’m currently finishing my debut album while exploring some awesome DJ features over the next few months. I’m also in the process of building my live show that I’m taking on the road in Canada this summer and hopefully abroad next year!