Wonderland.

I PROFUMI DEL MONDO

For their 800th anniversary, the Maison unveil a brand new collection comprised of five carefully cultivated scents.

Having grown its roots in 1221, Officina Profumo-Farmaceutica di Santa Maria Novella is considered the oldest pharmacy in the world — defined by its apothecary art spanning eight centuries of history, personalities and social tissue. With a belief that scents and perfumes have the power to tell a story without the need for words, Santa Maria Novella has unveiled their brand new collection: I Profumi Del Mondo — comprised of five iconic home fragrances uniquely adapted as a homage to the continents of the world.

Celebrating the Maison’s 800th anniversary, the collection aims to take you on a journey of unexpected findings, new beginnings and deep-rooted history. With their scent for “Africa”, the Italian apothecary explores the warmth and comfort of the night — infusing hues of eucalyptus, mango, peony and white musk. As for “Asia”, the scent remains loyal to the continent’s iconic ruins, dispersing hints of lotus flower, tea and iris to create a silky and light aroma.

For “Oceania”, the scent fittingly dips into a perfume reminiscent of a sea breeze blended with white flowers and green tea. Prioritising a sense of discovery with “America”, they combine unexpected hints of vanilla and sweet caramel, while “Europe” remains classic with rich bergamot, rose and red wine — a testament to the “old continent”.

Forward-thinking in design and elegant in style, Santa Maria Novella promise to trickle a spell of luxury into every home. To explore the collection and for more information, head to smnovella.com now.

I PROFUMI DEL MONDO

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