With the warm weather firmly setting in, many of us are looking towards a shoe rotation filled with heavy-duty winter boots and desperately seeking change. Enter PALLADIUM.
Dropping their vibrant Ticket To Earth SS22 campaign, the celebrated French footwear label has taken a deep dive into its archives and re-emerged with its staple Heritage, Urban Utility and Metropolitan silhouettes, all of which have been reimagined in accordance with the now. With neon hues sharply meeting subdued neutral and navy tones, juxtaposition in colours makes for a versatile wear. And of course, let’s not forget that the environment’s wellbeing continues to remain at the forefront of the brand’s ethos, meaning that shoppers of the new collection that features recycled details and organic cotton uppers can step into summer with an environmentally conscious mind.
To celebrate the release, PALLADIUM has also treated us to their poetic Ticket To Earth campaign video. Perfectly embodying the essence of the collection, we are invited to watch the shoes in action as we see a group of friends take to the awe-invoking Cape Town for a day of explorative wonder. Set in both the bustling city and the serene and nature-filled outskirts, both the city-goer and exploration-inclined are called to here, further reminding us of the dualistic nature of PALLADIUM’s designs. With the enchanting voice of Cyana-Djoher ushering the Anthony Bila-crafted film forward, the video is proof enough that the collection is well worth a browse.
Head below to watch the Ticket To Earth video, and head to palladium.co.uk to discover more…