Warm weather is beginning to set in and that means that many of us are turning to the thirst-quenching qualities of our favourite fizzy drinks in order to stay hydrated through the summer season. With this in mind, Coca-Cola is looking to reimagine your drinking experience with a new limited-edition flavour.
Labelled Intergalactic, the new flavour comes courtesy of the new platform Coca-Cola Creations in the name of innovation. Described to have an ‘almost unidentifiable’ flavour, this new release from the drinks brand promises to tantalise the tastebuds and transport the mind beyond the constraints of earth, promising a gastronomical experience unlike any other.
And, while an on-theme and star-speckled can is the perfect thing to encapsulate the beverage, this is not where the imaginative delight of the project ceases. With a QR code branding the bottle, Coca-Cola are inviting their customers to indulge in a once-in-a-lifetime opportunity as pop sensation Ava Max joins forces with the brand for a magnetic AR concert upon the drink’s release.
When discussing the release, Senior Director of Global Digital Design Joshua Schwarber explains, “For this first Coca-Cola Creation, we had the opportunity to ask ourselves what could space taste like, and we couldn’t be more excited to introduce our first Coca-Cola Creation in Europe – Intergalactic – our limited edition, space-themed Coca-Cola that aims to bring some of the magic and mystery of everything that we love about space to life with every single sip.”
To discover more, head to coca-cola.co.uk…