Spring by nature stands for new beginnings, and for the experimental design studio Vitaly, it is a time for reinvention. Unveiling their Spring 2022 collection, the brand embrace their sentiments as genderless accessory architects, while establishing a new visual identity that will carry the brands ethos into the future and beyond.

The brands reimagining comes equipped with a new word mark and logo: Glyph. The word in its simplest format is used to describe both ancient pictographs and modern computer characters — creating a timeless symbol that conveys meaning without the need for words. This ideal is heavily ingrained within Vitaly, whose collections reflect the prominence of robotics and artificial intelligence within global culture. Combining their ethos with the word mark, Vitaly’s logo becomes a symbol of the brands future: genderless, inclusive and sustainably produced.

In an enigmatic campaign in which futuristic landscapes are at the forefront, the glyph logo is literally crawling under the entire collections skin — as the logo appears branded on the models in subtle and unexpected ways. Featuring returning favourite pieces such as the Riot, the Integer and the Frenzy, the 100% stainless steel pieces undergo their own transformations in order to fully showcase the companies new logo.

Having recently been worn by the likes of J Balvin, Grimes and Olivia Rodrigo, Vitaly will only continue to dominate in their mission to subvert the conventional standards of jewellery and accessories. The new collection will be available to explore and shop from today, and can be accessed exclusively at vitalydesign.eu.