When it comes to our Friday playlists, we need all the feel-good energy we can find — and making sure we are spoiled for content, Golf Pichaya drops his new track “We Don’t Stop” along with an enigmatic music video. Beginning with a production similar to the likes of Michael Jackson’s “Thriller”, the track begins with an eery soundscape while the artist wastes no time breaking into character as a zombie. Over a delicious pop melody, the arm-raising beats mesh with Golf’s candied vocals, making the music video all the more addictive — albeit slightly disturbing.
Having released over ten studio albums between 2006 and 2012, Golf Pichaya is no stranger to catering to his audience, but it would appear his new material goes one step further to leave his fans thirsty for more. Though his prosthetic makeup for the “We Don’t Stop” visual is gory, his slick street moves make it practically impossible to look away.
Continuing his legacy for fusing pop and dance, “We Don’t Stop” has already garnered a plausible hype within the first few hours of its release — and no, we don’t want to stop streaming it either.
To watch the music video, head below…