Wonderland.

ALEXANDER MCQUEEN – STORM CHASING

Sarah Burton pays homage to the ever-changing British weather and the British house’s SS22 collection in Sophie Muller’s collection film.

AMQ SS22 FILM

Imagery by Sophie Muller

AMQ SS22 FILM
Imagery by Sophie Muller

With Storm Dudley wreaking havoc and the news of a looming Storm Eunice, the minds of the entire nation are currently transfixed on the turbulent wonders of British weather. But, while this may be a newfound focus for many, for Alexander McQueen, it has been a foundational muse for quite some time.

If you cast your minds back to October 2021, you will be quick to remember that the British house took to a sky-bound dome in London to showcase its SS22 collection, littered with sunset hues and imagery of wispy clouds. Now, a few months on, Creative Director Sarah Burton is looking to return to the themes of its past in the Storm Chasing collection video.

A tribute to its SS22 collection as well as the ever-changing nature of British weather, visual artist Sophie Muller joined forces with Sarah in order to lens the collection whilst in motion. As models elegantly battle gusts of wind and move in fluid motion, we are treated to a view of the collection in its most raw form, as it melts into the film’s backdrop, featuring the magnificent London skyline, effortlessly.

When discussing the video, Sarah explained, “I love the idea of embracing the mystery and unpredictability of the sky, the fact it is always moving, always changing. I look out over London from our studio where the views are incredible and represent our home throughout history: from St Paul’s Cathedral to the London Eye. The sky against which those familiar monuments appear may be calm and restorative at times and menacing at others. For me, the tension between the two is extremely inspiring. It also evokes the paradoxes that have always been at the heart of Alexander McQueen.”

Head below to watch the Storm Chasing collection film…

ALEXANDER MCQUEEN – STORM CHASING

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