Wonderland.

AGENT OF KINDNESS

The brand champion the importance of kindness and positivity in sport for their latest campaign.

Adidas By Stella McCartney x Agent of Kindness
Adidas By Stella McCartney x Agent of Kindness

If there is something that we need more of in this world, it’s kindness. From random acts to giving people their flowers, as a society, we need to prioritise supporting and uplifting each other and Adidas by Stella McCartney understand this. Titling their new campaign Agent of Kindness, the sporting brand combines its ethos of body positivity and greater representation to create an elevated collection filled with sleek fitting silhouettes and cosy winter-ready knits.

Intricately crafted with the next generation of athletes in mind, the collection features an array of vibrant and bold prints that easily grab your attention and stretchy breathable materials that allow for more dynamic and expressive movement.

Rocked by former UCLA gymnast Nia Dennis, the campaign sees the brand pushing for more supportive spaces throughout the sporting world, and for a bigger focus on their mental health. “Gymnastics is as much of a mental challenge as it is physical,” Dennis disclosed when speaking on the campaign. “Over the years, I’ve learned that I need to be kind to myself and to fellow gymnasts because when we support and uplift each other, we can succeed together. In such a turbulent world, kindness in sport is something we need now more than ever and I’m so proud to be the face of a collection that prioritizes self-care, kindness to ourselves and our communities. To me, being an activist means representing my beliefs in any way that I can and paving the way for the generation after me. I want these young girls to find their happiness and focus on mental health and to know that it’s ok to not always be ok.”

For more information visit adidas.com

Adidas By Stella McCartney x Agent of Kindness
Adidas By Stella McCartney x Agent of Kindness
Adidas By Stella McCartney x Agent of Kindness
Adidas By Stella McCartney x Agent of Kindness
Adidas By Stella McCartney x Agent of Kindness
Adidas By Stella McCartney x Agent of Kindness
AGENT OF KINDNESS

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