With summer just around the corner, we are searching for fun and inventive ways to inject a pop of colour into our designer prints. For this, Gucci comes at our beck and call with their new collection adorning accented graphic pineapples. Once a symbol of extreme status and wealth, the exotic motif is reminiscent of noble families, and adds a playful yet refined twist on modern-day collegiate and streetwear. Adopting a colour-blocking 60s palette, the decorative pieces are washed in candied pastels interspersed with deep blues and greens. As for outerwear, classic silhouettes are reimagined with golden buttons and patch pockets — all while keeping the pineapple detailing emboldened by a neon pop.

Gucci maintains a light-hearted mindset throughout the ready-to-wear collection, ensuring a bold entrance into the new season. Injecting fun into formalwear, the Italian fashion house deliver seaside chic with a blue and white gingham base jacket, while elegance is served by a checked Vichy crepe base suit. Keeping things understated with fleece tracksuits, the designer label commemorate their impact with an embellishment reading the number 22,705 — the total number of songs which reference Gucci within their lyrics.

Showcased in an enigmatic campaign, the collection is pictured at The Colony Hotel in Palm Beach — treading the lines between winter escapism and the pending promise of summer. The imagery effortlessly captures the charm of the pineapple collection’s accessories, which include leather goods as well as sneakers and bags wrapped in the iconic GG supreme canvas base. True to its motif, the items come complete with bright printed pineapples, giving luxury an element of avant-garde appeal. As a retro highbrow pervades multiple settings, the modern print helps to unite the vintage with the visionary — a true testament to the timelessness of Gucci.

To shop the full collection, head to Gucci.com.