When walking into a room, you might think that sight is the first sense you’d use — when it is in fact a natural reflex to smell. Understanding this precedent, BAFTA 195 Piccadilly name Floral Street’s ethical ‘Grapefruit Bloom’ fragrance the first official scent for the renowned headquarters and central hub for BAFTA worldwide, situated in the heart of London’s West End. The scents naturally uplifting aroma is interspersed with mood-boosting accents, which aligns perfectly with the creative centres objectives: to ignite excitement within global learning and talent development. BAFTA 195 Piccadilly is dedicated to building brighter futures for new and emerging talents, and provides a kaleidoscope of opportunity within the film, game and television industries. Proudly supporting this ethos, Floral Street continue their multi-year partnership with the company, and become the exclusive hand wash and hand lotion supplier of the house.

Founder of Floral Street Michelle Feeney explains, “As an independent British brand, this partnership is a natural fit and we are thrilled to be involved in the sustainable and inclusive reimagining of this iconic building. We are delighted that BAFTA has recognised and endorsed our clean fine fragrance, enabling us to connect with a new and diverse audience.”

Hacked from their conscious collection of plant-based candles, vegan oil diffusers and 100% plastic-free scented reeds, ‘Grapefuit Bloom’ will be cased in bespoke floral designed vessels, and will be displayed for public use throughout the BAFTA’s marble adorned washrooms. To browse the available scents for your own home, visit floralstreet.com.