Singer-songwriter Luck has love on the brain, and her new track “All The Diamonds” is proof of this. With the artist masterfully flipping between smooth, soulful sounding singing and melodic bars, her pure range is showcased for listeners on the new track. And, while the track is delicious in sound, the messaging that lies at its core is all the more sweet.

When discussing the track, Luck explains, “Quality love in a relationship beats everything superficial in life. Don’t get me wrong, I love nice things, but at the end of the day what matters the most is what’s in the soul. I can’t share my pearls with just anyone. Real love is nurtured by authenticity, not diamonds.”

The track is soul-baring in nature. And, this is a quality that the artist has also hoped to present in its accompanying music video. Following the highs and lows of Luck’s relationship with her significant other, the full magnitude of love and its capacity to facilitate a rollercoaster of emotions is revealed as the day-in-the-life visuals present themselves as an intimate ode to the precious nature of any romantic relationship.

With the artist using “All The Diamonds” as an introduction to the many projects she is currently busy at work on – including a pending album and music-meets-fashion venture F.O.P –  it is safe to say that she is one to keep a close eye on this year.

Head below to listen to “All The Diamonds”