In a world where career paths and opportunities are mystified more than ever, CAT releases a spirited campaign to put the trades of grafters back on the map. Paying homage to their original roots, CAT looks to the inspiring creatives of today, who represent the companies long-standing ethos: to supply for and support the trade workers of every generation. Launching their new CAT Grafters campaign, a lens is cast on six talents from multiple backgrounds including printers, furniture makers and artists, who show us a glimpse of their day to day life while kitted in CAT’s distinctive footwear. The campaign marks a huge effort of the brands partnership with Centrepoint Charity — a cause dedicated to assisting young people for life after homelessness. The campaign simultaneously revitalises the career paths available to younger generations, while also stripping CAT back to its founding ethos and heritage in footwear.
In partnership with Centrepoint Charity, the company ties the laces of promising industrial apprentices.
In an ongoing pledge to its values, CAT footwear has provided young adults starting industrial apprenticeships with safety footwear and apparel — dramatically reducing the pressures and financial strain involved with sourcing the necessary equipment. Off the back of their latest project, CAT are quite literally tying the boots of a whole new generation walking into industrious careers.
Amongst those pictured for the project are Graham Sayle, Corbin Shaw, Favour Jonathan, Jazmine Joye, Kingsley Walters and Jonquil Lawrence. Styles by the grafters, some of CAT’s most classic styles feature such as the Colorado, Bruiser 2.0 and the Hardware Boots.