It’s true, 2021 was the year of the collab. With luxury brands, once in fierce competition, turning to the codes of their peers in order to dream up the collaborations and hacked projects of our fashion dreams, it was a year that rightfully earned a whole chapter in the glossy fashion history books. But, with a new year upon us, it was fair for us to assume that the endless displays of collaborative work and cross overs of worlds had come to an end. Enter Balmain, hand in plastic hand with the pop culture icon that is Barbie.
With the American fashion doll brand lending its dreamy bubblegum aesthetic to creative director Olivier Rousteing, the new capsule collection is exactly what you’d expect it to be. With Balmain’s Parisian sensibilities making themselves known through clean-cut mini dresses and sharp shoulder pads, elevated elegance prevails, all the while featuring every candy hue and shade of pink imaginable. With the Balmain name receiving a youthful makeover thanks to the deliciously curved font synonymous with the Barbie name, the collection confirms itself to be one steeped in our childhood fantasies, pure wonderment, and, of course, luxurious style.
Hype beasts have your cards at the ready, as the capsule collections drop on January 13th.