While British fashion house Alexander McQueen is known for its sleek tailoring and layered gowns, as of late, it has been making another name for itself as a brand dedicated to creative education. With Creative Director Sarah Burton at its helm, the brand has been setting up invaluable creative study initiatives and inclusive installations since 2019 in the name of making the world of fashion a more accessible place. And, the latest project that McQueen has embarked on? Taking to the luscious valleys of South Wales, the brand has partnered with Ffasiwn Stiwdio to set up a creative educational project.
Captured in a heart-warming documentary, an array of McQueen team members took to Wales in the summer of 2020 to offer a range of 12-to-17-year-olds immersive opportunities to nurture their fashion, photography and embroidery skills. With McQueen calling on Blaina Community Centre youth worker, Michelle Hurter, and Ffasiwn Stiwdio founders Charlotte James and Clémentine Schneidermann for this undeniably important project, the brand’s accessible and inclusive ethos presented itself as the group worked to break down barriers and highlight the necessity of celebrating diversity within creativity, all the while offering a new wave of creatives an opportunity to get their first taste of the industry. And, to make the concept all the more exciting, the wonderful work of the students was documented during the summer, all of which has been carefully curated in a newly published book.