Growing up and maturing isn’t easy, especially in the digital world we live in. With constant pressures from the internet, people often find themselves building a facade in order to fit in with the people around them. And for singer Josie Proto, this type of behaviour isn’t accepted in her world. Dropping her new angsty single “Sticky Fingers” today, the artist candidly breaks down the perils of moulding a personality to fit into social norms, using a indie-pop production as the backdrop. Taking her sonic in a new direction for the single, the artist treads carefully as she intricately combines her knack for poetic lyricism with enthralling melodies.
Speaking on the track, the artist said, “The video for ‘Sticky Fingers’ was so much fun to make! Amelie, the lead actress, was so amazing on set. We really wanted to depict this outsider that does everything she can to try and fit in and then learns that to be happy, she has just got to be herself. We had such a laugh filming the video and I think the fun comes through on screen. The idea was to build a world that was slightly older and more mature than the world we built in ‘Problem Child’. I hope you love the video as much as I do!
Lifted from her EP “Problem Child”, the artist details how this chapter in her musical career sees her reflect on her young self and what parts are integral to adulthood. Having finally hit the road this year and sold out her own show at London’s The Grace, the one to watch is not taking a back seat in 2022.
Check out the video below…