Gardens have always lied at the heart of the French luxury brand. Forging the links between the creative and the living world, and encouraging discussion between artist and garden, Christian Dior Parfums’ brand new initiative, Dior Cultural Gardens, is born.
Flowers and gardens have always played muse for the House. Sponsoring the veranda within Paris’ Jardins des Tuileries, Dior has commissioned French contemporary artist, Jean-Michel Othoniel, to adorn the petit palais with a myriad of sculptures and plants. A restoration is also taking place at the Queen’s Grove within the Château de Versailles. The House have also recently unveiled the Colle Noire Dior Prize – an initiation in collaboration with the Ecole Nationale Supérieure Des Beaux-Arts de Paris, which sees the work of the winning artist set up in Dior’s provençal château gardens.
Sponsored by Christian Dior Parfums, Othoniel’s exhibition, “The Theorem of Narcissus,” is set against the backdrop of this sacred relationship between man and the living world. “The Narcissus Theorem is the story of a man-flower, who by reflecting himself, reflects the world around him” says the visual artist. Immersed between the flowers and his works, Othoniel beautifully illustrates a passion that guides and nourishes the entire House of Dior.