Westfield’s White City has been taken over by an exciting and immersive retail experience to celebrate Maserati’s brand new MC20 sports car. As part of Situ Live, the revolutionary new retail experience is showcasing world-leading lifestyle brands, spanning 7,5000 square feet of dynamic venue space in Europe’s largest shopping centre.

From taking a closer look at the award-winning super sports car, to immersing themselves into both physical and virtual experiences, visitors to Maserati at Situ Live can expect to be introduced to exciting innovations, which will change the retail landscape for good.

“Launching Maserati at Situ Live is a really exciting moment for us, it marks a new way for us to engage with people, and we’re looking forward to introducing new audiences to this iconic brand,” says Peter Charters, General Manager of Maserati North Europe, says. “Complementing our existing retail network, we have designed the space so visitors can experience our brand and cars in a new and truly Maserati way.”