Wonderland.

1/OFF

Meet the fast-rising sustainable fashion brand.

1/OFF Paris
1/OFF Paris

One way to guarantee you’ll never go out of style is to opt for designer classics. But in a world where trends come full-circle faster than it takes to enter your card details, the future for sustainable fashion is begging for more than just the average ‘lifetime’ piece of clothing. Recent statistics project that by 2030, we will globally consume an average of 102 million tonnes worth of textiles. For 1/OFF, a Dutch designer label committed to the art form of luxury up-cycling, the key to a sustainable yet statement wardrobe is not to lose or create clothes, but rather to transform them.

In their latest PRE-SPRING 22 campaign, 1/OFF demonstrated their ethos of “reflecting the past, shaping the future” by transforming iconic vintage items into a contemporary editorial-worthy collection. Featured amongst the one-of-a-kind line is the Moncler jacket, transversing its well-known shape by inserting geometric segments – sustaining a classic vintage flair with a modern twist. Re-imagining the staple shirts of Ralph Lauren and the traditional trench coats of Burberry are just some of the ways in which 1/OFF aims to make fashion an eternal cycle of inspiration – and no longer an out-of-season trend.

During the ICONIC campaign video released exclusively with Wonderland, 1/OFF showcases it’s best-dressed models, dispersed in a sage-green and oak-wood auction theatre, out-bidding each other for a unique take on the classic vintage Chanel tweed blazer. The item, first introduced to catwalks in 1925, displays in front of the crowd between 2 glass-panes, deconstructed on top of a white collared shirt – boasting an edgy yet admirable facelift. Amongst the other looks featured are fitted plaid blazers, bold contrast-colour puffers and jewel-tone patterns on silky slips.

Given the undeniable allure of owning an exclusive piece in a world flooded by fast-fashion, it cannot be denied that 1/OFF will not only have us looking our best, but will inevitably serve our fashion eco-system a long overdue service.

Shop sustainably at the Selfridge pop-up, including PS22 still available to buy now.

1/OFF Paris
1/OFF Paris
1/OFF Paris
1/OFF Paris
1/OFF Paris
1/OFF Paris
1/OFF

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