Wonderland.

ARMANI EXCHANGE

In honour of its 30th anniversary, the brand is celebrating the past and the present through a series of collections.

ARMANI EXCHANGE
ARMANI EXCHANGE

Three decades on from its inception, the luxury house has created two collections – both of which preserve the energy of the past, whilst immersing itself into the present.

For their first capsule – the Fall/Winter 2021 collection, Armani Exchange have released a variety of sleek and functional pieces, interlaced with a wealth of recycled nylon parkas and jackets, as well as organic cotton sweatshirts, polos and t-shirts. Finished in white, black and bold pops of red, the colour palette is clean and precise, it’s graphics including high-visual impact mirroring1991, a nut and bolt, and the logo.

Joining forces with global music radio platform, NTS, the luxury house has also created a collaborative worldwide campaign, 91 FORWARD, which explores its inception, as well as its ensuing relationship to music and nightlife. To celebrate, NTS is pairing multiple A/- Armani E-change stores with local musicians and DJs through their extended family of established tastemakers. Ten artists will also take part in an exclusive photoshoot, complete with personalised custom Armani Exchange t-shirts and their own music, merchandise and tickets for upcoming performances.

Three decades on from its birth, A/X Armani Exchange still embodies that same principle of immediacy and ease – only this time it is accompanied by environmental awareness, found in the form of highly sustainable, recycled and low-impact materials. Everything has changed, yet it still remains the same – because what counts is the Armani spirit.

For more information visit Armaniexchange.com

ARMANI EXCHANGE
ARMANI EXCHANGE
ARMANI EXCHANGE
ARMANI EXCHANGE
ARMANI EXCHANGE
ARMANI EXCHANGE