A brand’s aesthetics and approach to dreaming up collections is of the utmost importance, of course. But, aside from the physical, its ethos and dedication to the social issues of our time is of equal value. And, one brand that has proved this is Alexander McQueen.
Looking to aid aspiring creatives located in the London Borough of Tower Hamlets, creative director Sarah Burton and McQueen are forming a relationship with A Team Arts Education, consolidated through a series of workshops led by Burton and in-house designers. But, while the workshops hope to inspire a new wave of emerging designers and provide them with tools that will aid their journey, that is not where the extent of the collaboration ends. From ‘The Explore Programme’ offering an array of live displays from some of the brand’s most seasoned creatives to the label lending financial support to the programme over the course of the next year, McQueen proves that this is a cause extremely embedded in their ethos. And, with the project being based in founder Lee Alexander McQueen’s East London, where the famed designer grew up, the sweet nature of the project only becomes more apparent.
When speaking on the new partnership, Sarah claimed, “it feels especially important for us to be able to take part in supporting young people from the East End of London, where Lee Alexander McQueen grew up. At this house, we all know that talent comes from everywhere, irrespective of background. At a time when UK arts education is narrowing and being cut and young people are under pressure, we’re inspired and humbled to be able to join with A Team Arts Education in their exceptional grass-roots work in providing fashion, textiles and art and design programmes.”
To discover more head to alexandermcqueen.com…