Wonderland.

NIA KAY

The artist talks the influence that her hometown of Chicago has had on her sound and her upcoming EP with Rollacoaster.

Nia Kay
Nia Kay

Taken from Rollacoaster’s AW21 issue…

Chicago-born Nia Kay first made a name for herself when she appeared on The Rap Game at just 14. Her ability to freestyle catchy hooks and undeniable bars caught people’s attention, and by 16 she was embarking on her own tour, collaborating with other Chicago-based artists like Dreezy, and being offered recording contracts. After taking some time away from the music game, she’s just launched herself back into the spotlight with her summer hit, “Real”, with Asian Doll. Now, she’s preparing to release her debut EP this December.

We caught up with Nia to discuss why she took time away from the music world to regroup, what she learned about herself during that time, and how she wants to empower other women through her music.

Hey Nia, how’s it going?
I’m doing great. The last year has been challenging but I’ve received so many blessings and that’s my main focus.

How did growing up in Chicago influence you and your music?
Growing up in Chicago influenced my aggressive side. How I rap, the way you feel it coming directly at you, that’s Chicago! My city will forever speak through my music and it’s the reason I don’t play about my craft.

How did you first get into music?
I got into music just from seeing my family be so involved with it. I felt it was destined.

You’ve collaborated with some amazing artists, who has been your favourite person to collaborate with and why?
I haven’t had a dream collab yet but that’s something that with time I’ll be looking forward to. One of my faves was definitely Dreezy though. She’s such a real one – very sweet but fierce like me.

At 16, you took some time away from the music scene to regroup. Can you talk more about that, why did you do that?
When I took time to regroup it was really just to focus on myself and get my family on a better page. With my dad being my manager things were getting rocky as I was getting older.

What did you realise, or learn about yourself, during that time?
I learned that I’m so much more than an artist – I’m a mogul. I know I can’t give up and I know God has set me for greatness.

Nia Kay animal print
Nia Kay animal print

What do you think needs to change in the music industry?
Mumble rap, and the fact that people still think they need to do what everyone else is doing instead of being themselves.

Your debut EP is scheduled to drop on 20th December, how would you describe the EP’s sound?
My release dropping in December is very fun. It shows a different yet more loose side of me that I think my fans will love. The sound is very diverse, it just gives you ME, sassy and fierce. You will feel everything and I have a song for almost every mood – I want my fans to really get to know Nia Kay with this EP.

What was your mindset going into the EP?
Just to be myself. Say what you want and do what you feel, nobody can judge you in music. It’s your lane, so take control.

What do you want people to take away from it?
I want people to take away that life is great, so enjoy it, make mistakes, and grow. Music is a root of happiness and that’s what I want to bring to all my peers: a real sisterhood through music.

You’ve said: “My mission is to add to the industry in a way that people look at it as a change, because there’s a lot of bull in this industry right now. My goal is to stay true to me, empower other girls, and make a difference.” – Can you talk more about that?
There’s really no cap in my rap. I’ve spoken and have made raps on diabetes, HIV, rape and other topics. You don’t have to physically go through those things to speak on them. Sometimes people just need that encouragement no matter where it’s coming from and I’m right here to do that, and bring those subjects to light.

Styling
Vincent Smith
Words
Octavia Akoulitchev
Hair
Darius Coleman
Makeup
Taja Ruffins
Photographer
Amadeus Purcell