The Japanese denim brand celebrates 30 years of fashion domination.
If, like many of us, your inner hype beast has been set alight thanks to a year spent obsessing over WFH-appropriate streetwear cuts, the name Evisu will not be new to you.
Founded in 1991, the Japanese denim brand quickly became known for its pristinely crafted jeans and now-infamous squiggle-esque logo, both of which have littered the fashion history books over the years. Ensuring that the brand’s impact on the streetwear community persists decades after its establishment is the likes of Travis Scott, Lil Uzi Vert, Kali Uchis and Kylie Jenner – all of which can be seen championing the label across their social media pages and stints on stage.
Now, in a bid to celebrate 30 years of Evisu in 2021, the brand has looked to pay homage to its roots as a cult brand whilst also crafting its future codes as it drops a series of collaborative collections with fellow streetwear mavericks Ev Bravado and Palace, a move which has seen masterfully blended style and collaborative creation culminate in the true celebration of the brand’s milestone.
Thanks to its hype-generating approach to designing in 2021, Evisu has ensured that its legacy as the most elite denim supplier in the fashion gamed will continue to live on.