Whenever a brand and infamous name join forces for a collab, expect a fusion of aesthetics, mediums and vibes. And, this is exactly what we got with the ellesse and Zara Larsson collab.
In a bid to showcase the Italian apparel company’s AW21 collection, the Swedish pop sensation took to a sporty fashion campaign littered with the brand’s newest athletic collection, which features thick-banded briefs, cropped t-shirts and branding galore.
And, while the array of brick-toned images themselves are enough to set the campaign apart from others of its kind, that is not where the duo plan on stopping. With the wonders and endless potential of TikTok on the brain, Zara and ellesse are embarking on history-making moves by hosting the social platform’s first-ever shoppable live stream. Set to commence on October 1st, the ingenious event will not only allow the vibrant TikTok community to shop the newest collection from the comfort of their beloved app but also allow them to bask in the sweet sounds of Zara Larsson’s newest album, Poster Girl.
To discover more, head to ellesse.com.