While many social situations were put on hold during the pandemic, the ones we missed the most was most definitely the vibrant sounds and electric atmosphere associated with live music. And, with this in mind, Ted Baker has joined forces with Eleven Studio in a bid to celebrate the much-needed return of live music.
Ensuring that a strong sense of togetherness prevailed as an ode to the wonders of British culture and heritage prevailed, the likes of Jungle, Joy Crookes, Little Simz, Bastille and Alicai Harley embarked on the pair’s infectiously immersive series, Street Party Sessions, for a range of two-song-long performances. Housed in the iconic walls of London’s Printworks, the range of talents are set to bless the airwaves over the next 6 week as the undeniably-necessary focus on pushing underrepresented innovators to the forefront of the industry features courtesy of a partnership with Keychange.
“It’s great to be involved and to play songs I’ve never played live before, after such a long time,” explains Little Simz when speaking The idea of a street party and the vibe feels really nostalgic, so it’s cool to bring it into this time.”
And, ensuring that fashion also had its moment throughout, Ted Baker called upon a diverse range of creatives, including Harry Lambert aka the mastermind behind some of Harry Styles’ most beloved looks, to showcases its AW21 collection across the range of musical performances, making the affair all the more creatively inspiring.