Sitting comfortably between offbeat lo-fi and alt-pop with her new dreamy EP is emerging artist bb sway with “Pearl”. Serving up a calming dosage of bedroom pop, the artist effortlessly oscillates between gentle soundscapes and vibrant productions on the project, while inflicting her infectious personality across emotionally charged beats. Having already dropped “Baby Wants Out of The City” and “Bet You Know”, the artist propels us into her kaleidoscopic world for “On Your Journey” and “Under the Sea”, as she blurs the lines between nostalgic folk-pop and contemporary funk.

“I believe that ‘Pearl’ is the culmination of the work that I’ve resonated most deeply with over the last five or so years,” the artist revealed when discussing the track. “I’ve been wanting to release these songs for a really long time, so it’s felt like a significant emotional journey to finally finish the productions, and get the tracks ready for release and actually release them into the world… I’m very happy to be putting these songs out, and it’s just the beginning!”

Having first emerged back in 2019 with her warming debut EP “cosy”, the London-baed artist has gone on to gain support from the likes of BBC and various tastemakers. Catching up with us digitally, the artist gets candid on her past year in lockdown, how she navigates her sound and how she already has another EP in the works.

Check out the interview below now…

Hey bb! How are you, how has this past year been for you?
This past year has been a big one for learning. I’ve had lots of new experiences, I’ve learned a lot about myself and I’ve made some great new connections.

With everything that happened last year, was your creativity affected?
My creativity in some areas was definitely impacted, and I’ve reignited a passion in others! Over the last year, I’ve been more inspired to create art digitally – whether that’s graphic design in Photoshop, making videos, or most recently, trying my hand at animation.

How did you first get into music, what sparked the interest?
My family has always loved listening to music and singing around the house – They encouraged my instrument playing as a kid, and were very enthusiastic when I started writing music. I’ve always been passionate about expressing myself through sound!

You were born in Hong Kong before moving to London, do you think this change impacted your sound in any way?
Growing up in Hong Kong meant that I was surrounded by very diverse cultural influences; various Asian musical influences have definitely inspired me.

Congratulations on your new EP “Pearl”, talk us through your mindset approaching the project!
Thank you! I believe that ‘Pearl’ is the culmination of the work that I’ve resonated most deeply with over the last five or so years. I’ve been wanting to release these songs for a really long time, so it’s felt like a significant emotional journey to finally finish the productions, and get the tracks ready for release and actually releasing them into the world… I’m very happy to be putting these songs out, and it’s just the beginning!

It boasts a very unique blend of acoustic and electronica, what made you tap into these sounds and combine them? What inspired it?
I guess this blend isn’t necessarily something I’ve been very conscious of – It happens naturally, as I may write a song that starts with an acoustic element, or an electronic element, and then the rest will just build from there… I’ll add whatever feels right! However, one thing I have been more conscious of lately is the playability of my songs in a live context. I love performing, and it’s important to think about how the music will be translated to a live arrangement.

It’s also very introspective in terms of lyricism, what song on the project means the most to you?
They are all significant to me in some way, and they often relate to certain periods of my life. ‘Under The Sea’ has made me cry the most, ‘On Your Journey’ has helped me through dark times, and I hold ‘Pearl’ close to my heart, as it speaks to my inner child – who I’ve been trying to connect with.

What do you want people to take away from your music?
I would love for people to be able to take away some joy from my music, perhaps even a moment of reflection and acceptance.

What are you most excited for? What are you looking forward to?
I’m excited to have the whole EP out in the world, to have the music videos for ‘On Your Journey’ and ‘Under The Sea’ out, to look at it all as one body of work and go ‘Ahhh. We did this. All the hard work has paid off.’ I’m also excited for the next EP.