The celebrated artist serves up the sweet sounds of the UK rap and drill on his highly-anticipated mixtape.
When thinking of the UK music scene, the mind instantly goes to the pure talent that flows from the heart of its rap sector. Now, thanks to drill’s genre’s recent manifestation as a global sound, many are looking towards musical talents, both old and new, who have been hard at work in the capital. And, when browsing through the varied list of artists currently running London’s street sound, one name that will continue to pop up is C Montana.
Having dropped career-defining projects such as Trap Talk, the rapper confirmed his status as one of the leaders of British rap thanks to his genre-driven approach to imagining tunes. And now, in a bid to make his presence known once more, the talented artist has treated his fans to the highly-anticipated mixtape, Never Give Up.
A project dedicated to storytelling at its core, C Montana had motivation and pure vibes on his mind when sitting down to craft the 8-track project that hopes to energise listeners with street-bound anecdotes and the artist’s explosively aggressive vocals. The manipulation of his rap flow and production will never cease to amaze as the project set itself apart from others of its kind with its ability to take listeners on an infectiously chaotic journey through rap’s sub-sectors as well as stories of success and failure.
As for the tracks themselves, no matter what the occasion or your personal preference, C Montana has you covered. Setting the tone of his project with the sound that has propelled him to the status of one of the faces of BBC 1 Xtra’s Voice Of The Streets are the cuts “Boss Is Back” and “Never Give Up”. Arguably the most vivid offerings, the rapper’s commanding bars take centre stage as pulsating backing and candid confessions from the road culminate in tunes synonymous with London’s street sound. And, for those currently obsessed with drill and grime’s unwavering dedication to rapidly fired bars, the aggressive tone of “D.X.B” is sure to please. But, if the party is what you are looking for, the rhythmic production of “Rice and Peas” and brazen attitude that laces “Badness” are all sure to have your hands in the air and bounding towards the dancefloor. With features from Kwarteng and I SONG also making their way into the mixtape and raw emotions running rife throughout, Never Give Up situates itself as one of the most noteworthy releases from the realm of UK rap this year.
When speaking on the purpose of his new release, the artist simply states, “I wanted to release Never Give Up as a way to motivate people not to let their Ls defeat them as well as give them a vibe to bump in their cars now that we are allowed out.”