Wonderland.

COACH ROGUE

Say hello to this season’s must-have accessory! The infamous house calls on Jennifer Lopez and Kate Moss to help reintroduce the accessory.

Rogue Kate Moss
Rogue Kate Moss

Sometimes, the classics are unbeatable. And, this is a notion that Coach has picked up on as it reintroduces its infamous Rogue bag.

First making an appearance on the catwalk back in 2016, the free-spirited accessory, which boasts playfully contrasting colour palettes, endearing illustrations and a rigid silhouette, made a name for itself as a staple addition to any wardrobe. Now, Creative Director Stuart Vevers hopes to make a statement by reviving the classic accessory and allowing it to feature in Coach’s Fall collection, “Coach Forever, Season Two” – with the added addition of environmentally conscious Jacquard, of course. And, who better to welcome back the iconic bag than a band of cultural icons? Taking to the streets of infamous cities across the world, the likes of Kate Moss and Jennifer Lopez head up the bag’s star-studded campaign.

“The Rogue is perhaps my favourite bag that I’ve designed at Coach,” explains Vevers. “It has that combination of heritage, offbeat attitude and a sense of authentic American style that perfectly embodies my vision for the house. The Fall collection is inspired by the optimism of things crafted to last, and naturally felt like the right moment to reintroduce the Rogue with a new story created with Juergen and our Coach Family.”

To discover more, head to coach.com

Rogue Xiao
Rogue J Lo
Coach Rogue
Rogue Xiao
Rogue J Lo
Coach Rogue
COACH ROGUE

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