Artist Geo Jordan is crashing onto the scene with his pensive cut, “Hide”. Featuring glimmering pop sensibilities, which clash with the multi-faceted creative’s warped production, an other-worldly soundscape forms. Hacked from the artist’s newest EP, “Technicolour”, expect lyrics laced with introspective thoughts and emotion as the project promises to depict the artist’s journey of self-understanding as a trans artist through a musical narrative.
“’Hide’ was made to capture the feeling of being in a place where everything feels out of your control,” explains the artist when speaking on his newest release. “Self-doubt and anxiety have definitely been big themes in my journey, at times so much that I’ve felt trapped. I’ve had to dig deep to pull myself out of those places or be comfortable with my daemons enough to deal with them and move forward with drive and power. That feeling of pushing through was what I wanted to capture in the big heavy chorus of the song.”
And, while “Hide” is already a glimmering cut littered with important messaging, its accompanying music video makes it all the more profound. Featuring the flicker of cool-toned lighting, watch Geo fall through a fever-dream spent amongst the aisles of a dystopian supermarket dreamed up by director Laurence Boxley.
When speaking on the project, the director states, “The concept for this music video came entirely from a dream I had where I was living in a supermarket and it was always night time. I was trapped and unable to leave, I saw my partner but she didn’t recognise me. In the dream, I would spend my spare time at a broken ‘out of service’ self-checkout machine that I would use as a television, watching memories of us together, it felt amazing to literally bring a dream to life by turning it into a music video with a little concept development.”
Head below to listen to “Hide” and watch its accompanying music video…