When two iconic names in fashion come together, expect a clashing of cultures, styles and aesthetics in a truly masterful manner. And, what names are more iconic than Dior and Harrods? Joining forces for a vibrant and culture-infused display, Dior has headed to the streets of London for a pop-up display in the infamous department store.
In a bid to unveil cuts from Maria Grazia Chiuri‘s FW21/22 women’s ready-to-wear collection, the French house has graced the opulent halls of Harrods to put on an electric fashion display that visitors can enjoy throughout the month of August. With Italian artist, Marco Lodola having been called upon to craft custom-made electric neon sets, the pop-up is awe-invoking in nature as neutral leopard print floors and walls – which hark on Christian Dior’s fascination with Mizza Bricard’s animal print – meet a red bus and Dior-dressed city-goers in a scene of sensory delight. As for the clothes and accessories themselves, shoppers can enjoy everything from newly designed Lady D-Lite and Dior Book Tote bags and monogram adorned 30 Montaignes to neutral-toned jackets, skirts and shirts – all injected with chic Parisian style sensibilities.
When speaking on the culturally rich pop-up, Lodola explains, “above all, we wanted to pay respect to our host city, and celebrate it by creating a strong cultural and social link.”