As an ode to the late Vincent van Gogh, the recyclable packaging born out of the collaboration can be seen adorned by the infamous vibrant yellow blooms that lace the artist’s infamous “Sunflower, 1889” piece, making it irresistible upon first glace. As for the scent itself, shoppers can expect to enjoy a citrusy burst of summer as notes of Italian bergamot, juicy mandarin, and the fizz of bellini accord come together to create a sweet blend. Available in 100ml, 50ml and 10ml sizes, the partners have ensured that these naturally crafted and sustainable offerings have optimism and the wonders of the natural world are at the forefront of the Sunflower Pop Perfume.
“I’m so honoured that Floral Street has been chosen as the first fragrance partner of the Van Gogh Museum. Vincent van Gogh’s citation, ‘If one truly loves nature, one finds beauty everywhere is what inspired me to create this sustainable scent that celebrates and respects the environment,” explains the brand’s founder, Michelle Feeney. “Through this collaboration, we are able to tell our story in a new way, in which the beauty of art and fragrance meet.”
To discover more and shop the scent, head to floralstreet.com.