Lifestyle brand Women in Mind have always had hard-working women on the brain when crafting their creations, and that isn’t about to change. Drawing on childhood memories and a passion for invoking positive emotions in its customers, the brand unveils its new fragrance line.

Featuring the floral and nature-infused London Fields and fiery Harlem Rose scents, the new line sets out to help women feel uplifted and confident as shoppers are given the option to switch between the contrasting smells depending on their mood. Available in the classic eau de toilette form as well as a practical and compact oil roll-on and sleek candle, the brand is ensuring that their followers will stay smelling sweet no matter where they are. And, with the creation process steeped in sustainability, all of the above can be enjoyed with a clear conscience.

When speaking on her brand, founder Wasma Mansour states, “What people were grappling with in lockdown are the things I’ve been grappling with myself. How do I connect with my body? How do I connect with myself? How do I connect with my space? I wanted to create a brand that was dynamic and nourished people, whilst the products to be an investment and worth every penny.”

To discover more and shop the fragrance line, head to womeninmind.com ahead of the brand’s Redchurch Street Pop Up concept store, which will be open between the 16th of August and 12th of September.