When unveiling products that are sure to be gracing fashion TikTok pages and the FYP for months to come, who better to recruit for your campaign than the reigning queens of the internet? Drawing on this exact notion is Louis Vuitton as they invite the online sensations Emma Chamberlain and Charli D’Amelio to unveil their LV Squad and LV Sunset footwear.
Filled with the LV Squad sneaker’s chunky soles – which are available in both high and low-tops – and the street style chic LV Sunset mules, the collection of shoes have already earned the title of a Louis Vuitton staple. Sleek silhouettes and intense block colours join black and white offerings, meaning that the already-iconic shoes can be purchased to effortlessly complement any outfit. And, as the new accessories are designed by Artistic Director of Women’s collections Nicolas Ghesquière and aim to hint toward the tone of the house’s Pre-Fall 2021 collection, the shoes gain that beloved Louis Vuitton flair through the addition of statement rubber tags and the in-your-face branding adored by social media-crazed hypebeasts.