Wonderland.

SAMSUNG × CHARLIE CASELY-HAYFORD

Refrigerators, but make it fashion? The tech company joins forces with the British designer for a customisable capsule inspired by their new Bespoke Refrigerator range.

Samsung x CH purple cardigan
Samsung x CH purple cardigan

When it comes to fashion, it is safe to assume that nothing is off-limits when it comes to inspiration. From natural terrain to ancient paintings, designers have looked to an array of places, some of which are seemingly uninspiring, to create the most magnificent collections. Hoping to continue on with this legacy is designer Charlie Casely-Hayford as she joins Samsung UK to create a capsule of limited-edition garments inspired by their new Bespoke Refrigerator range.

While bizarre in premise, the collection harks on the kitchen accessory’s sleek lines and sharp edges and implements them in the silhouettes that fill out the collection. Looking to the refrigerator’s 14 colourways, the British designer injects powdery lilacs and bold navys into the ready-to-wear items. And, with Samsung UK ensuring that their customers always have choice, the modular and customisable elements of their new appliances are reflected in the detachable and reversible nature of each design in the collection – meaning you can craft multiple looks from the collection’s Maria Shirt, Lea Trousers and Malika Jacket.

“Modularity is something I’m hugely passionate about,” explains designer Charlie Casely-Hayford. “My vision is to design clothing that allows people to build a wardrobe that’s fit for the future, through pieces that can be styled in different ways to create fresh looks every time. Bespoke fashion is my passion and partnering with Samsung on this collection has allowed me to explore new concepts and colour combinations, whilst staying true to my design aesthetic. I’m excited to see these hybrid designs come to life in an innovative way; it also proves that inspiration can literally come from anywhere.”

Head over to casely-hayford.com to discover the collection and samsung.com to shop the Samsung Bespoke Refrigerator range.

Samsung x CH white shirt on model
Samsung x CH navy trousers
Samsung x CH navy suit
Samsung x CH white shirt on model
Samsung x CH navy trousers
Samsung x CH navy suit
SAMSUNG × CHARLIE CASELY-HAYFORD

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