Wonderland.

BEAUTY AS A LEGACY

The house launch their new sustainability initiative, celebrating all aspects of the environment.

FEMMES MALAXE Dior

©Joseph et moi / Dior in Bloom / Flammarion

FEMMES MALAXE Dior
©Joseph et moi / Dior in Bloom / Flammarion

At a time when a global pandemic has confined us to our four walls this last year and climate change is a breaking point, never has it been more important to assess the impact of what we do, buy and wear on the world around us. And this seeps down to the world of beauty, and the fragrances that make up a large part of the popularity of the industry. Thankfully, brands such as Dior have always been at the forefront of spearheading the change we need to see. From its manufacturing process to its worker’s rights, sustainability has continued to be a focal point for them as a business, and their latest #beautyasalegacy initiative is no exception.

From when Dior was founded over 70 years ago, the luxury house have prided themselves in creating a legacy for future generations, and leaving opportunism and trends on the backbench. With a focus and dedication to achieving the standards of quality that Christian Dior set himself on day one, their practices are steeped in ethics and durability.

Breaking their new initiative, Beauty As A Legacy, into various sections, Dior look into women at the centre of creativity, biodiversity and the impact on farming, pioneers of eco-design and the responsible art of gifting. Each part of the initiative highlights how Dior champion their workers while keeping their products and manufacturing safe for the environment.

For more information visit dior.com

Dior beauty as a legacy
Christian Dior

(LEFT) ©Pol Baril for Parfums Christian Dior (RIGHT) COPYRIGHT ©Association Willy Maywald / ADAGP, Paris + Paris 2021

Dior beauty as a legacy
©Pol Baril for Parfums Christian Dior COPYRIGHT ©Association Willy Maywald / ADAGP, Paris + Paris 2021
Christian Dior
BEAUTY AS A LEGACY

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