The sounds of summer are currently flooding the airwaves, and one track that is set to be on repeat all season long is Elujay’s “Frequently”. Cutting across the R&B, jazz and soul genres, the Oakland native’s exquisite vocals effortlessly run throughout the track which is laden with warm production and echoing backing vocals. Drawing on the financial and mental turbulence of the last year, the multi-faceted artist and producer promote good vibes and prosperity in the hopes of transporting his listeners to a relaxed state of mind.
“‘Frequently’ is a carefree black joy anthem about obtaining wealth in a currency, energy and love sense. It was made in the midst of the pandemic when people were deprived of financial means, social interactions and mental clarity. People around me were thinking of many money schemes or ways to acquire quick amounts of cash. My friends got me invested in the stock market and cryptocurrency, and it was just a record inspired by that kind of energy. The energy is also stemmed from breaking bread with your family and loved ones while seeing everyone around you prosper. I hope ‘Frequently’ is a jam people can run back this summer. (Especially at the BBQ).”
Also accompanying the track is a cinematic music video. Filled with scenes of the twinkling LA skyline and pastel-infused summer days juxtaposed against dramatic gun-filled fights, the artist offers visuals akin to the bizarre yet artful work of the likes of Tyler, The Creator. With Elujay having looked further into his lockdown experiences for his upcoming album Crkmvnt, he is definitely one to be watching this summer.
Listen to “Frequently” below…