Prada is always going to be one of the most highly-anticipated shows of the fashion calendar, especially now Raf Simons has stepped into the mix as Miuccia’s right-hand. Yesterday the eyes of any fashion obsessive were fixated on YouTube, waiting for that incredibly jarring countdown to make way for this season’s goodies, and the pair did not disappoint.

Ditching last season’s thick furry walls, models made their way through rooms covered head-to-toe in a deep shade of lipstick red, baring long legs, exposed arms and hairless chests as they descended onto crisp blue shores. Some wore leathers that were distressed and aged like the finest of wines, others hid behind sleek sunnies like a tabloid star on a booze cruise, letting dark cardigans and striped two-pieces speak for themselves.

This collection is for the working dad at the beach, who scrunches up his jacket and shirt sleeves, throws on a pair of bright shorts and hits the waves in shiny black brogues as he waves goodbye to the office and hello to dilfhood. Afterwards he’d towel off, and whack on a large slouchy hoodie adorned with strung out flowers, pick up his bucket bag and hit the road, cooler than a bucket of ice.

It’s also for the profuse sweater, who’s given a skimpy leather jacket and mock-neck scarf. Pairing these fetching fashions with a skort that digs into the brands archive and takes the human form of a gaudy seventies living room, he could conquer the world in this armour. He’s followed by the leggy brunette, clad in a vest of deck chair stripes, fusing brash oranges with baby blues, muted yellows with a splash of brown. They might find themselves atop green shorts, tied with a bow, concealed by baggy wide leg trousers that are just too cool for school.

There’s even something for the weather-worrier, that style icon who just knows that April showers will ruin his outfit. For him Prada rustles up coats the colour of bubblegum, embossed in an array of floral magic as a foil to the mundanity of a dark grey sky. He fraternises with friends who know how to colour block, we’re talking turquoise skorts paired with magnolia bucket hats and knitted vests decorated in contrasting checkerboard squares and barcode stripes.

With his Paddington mackintosh in tow, this season’s Prada man is ready for any occasion. Come rain or shine, you best believe he’s taking minimalism to Skegvegas and gorging on candyfloss, slushies, and some greasy fish and chips. De-lish.