Wonderland.

NEW NOISE: FLORENCE ARMAN

The rising star gets candid on her reluctance to fall in love and translating life stories into music.

Florian Moshammer
Florian Moshammer

With the summer rain drenching us day and night for the past week and June 21st a thing of the past, we are well and truly in our feels, and Florence Arman is comforting us with her new melodic single “Fever”. Riding a smooth bass and guitar-focused rhythm, the singer serves up an emotional performance on the single, using soft crooning vocals and compelling lyricism to tell her story. Exploring how love isn’t always as blissful as it seems, Arman dives into the mellow production and carefully dissects how overwhelming love can be.

Florence explains “I never thought falling in love could hurt until it happened, and then I wrote a song about it, called ‘Fever’.”

Releasing her seven-track EP “Out of the Blue” last week, the singer continues her heartfelt stories through electrifying pop bangers and slow-burning acoustic productions. Already teasing that more music is on the way, the singer sat down with us and got candid on her reluctance to fall in love, translating life stories into music and picking up new skills in lockdown.

Check out the interview below and EP below now…

Hi Florence, how have you been? How has the last year been for you?
Thanks for having me! I’m really well, so happy to finally release my debut EP. The last year has been pretty mad, also because I haven’t been able to play any shows since I started releasing music. On the other hand it’s allowed me to have enough time to really concentrate on all the other aspects, which is really cool, since I enjoy planning artworks and videos and all that fun stuff. I also leaned how to make kimchi and sourdough bread, which is a plus.

When did you first start getting into music? How old were you when you first started writing songs?
I come from a family of musicians, and making music is kind of the done thing, so my brothers and I all learnt instruments quite young. I wrote my first song when I was 9 and had just moved to live with my dad in Germany and wrote a song about how flat the landscape is, haha. I was a very dramatic kid.

Who would you cite as your biggest musical inspirations?
I am very much inspired by people who do something I haven’t heard before, or generally anything that’s authentic. I just found out about Aldous Harding and don’t know where she’s been all my life.

How would you describe your sound?
it’s so hard to hear yourself, it’s a bit like not knowing what you look like because you’re too familiar with it. At least I’m going to randomly assume that’s what other people feel like too, I’ve never spoken to anyone about that actually. I suppose it’s mellow pop with honest stories. A friend once described it as music that sad students will listen and relate to haha.

Congratulations on the release of your new single “Fever”! It is a song based on the pains of falling in love, can you talk us through what inspired you to pick this as the theme of the track?
Thank you! Well, I just very reluctantly fell in love in a way that was so overwhelming and incapacitating, it felt like I was losing my mind, to the point where it actually sucked a little bit.

It also comes accompanied by artistic visuals washed over with a moody blue filter. Can you speak us through what inspired the music video?
As the song is a little more ballad-y to my last songs, I wanted to go a little more subtle on the visual side. The visualiser is based on the artwork, which is an analog photo that was taken right during the time I was having these ‘feverish’ feelings, even by the person in question. There is actually also a music video coming very soon, we just finished shooting!

You are also releasing your debut EP “Out Of The Blue”, can you speak us through what to expect from the new project?
Yess I am so excited! Well I don’t want to spoil too much, but I will say all the songs are fairly different.

What do you want listeners to take away from your upcoming project?
Everything I write is just very direct and tells stories from my life, so I’m not trying to make people see things a certain way. But I do hope that people maybe relate to the fact that life can be complicated without it being the end of the world.

Do you have anything else you are keen to start working on after your debut release?
Yes! More! I’ve been writing a bunch and there’s more where that came from.

NEW NOISE: FLORENCE ARMAN

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