When it comes to the Kylie Jenner empire, it is hard to keep up with the ever-growing barrage of matte lipstick, themed eyeshadow palettes, milky face cleansers and lip balms that are being born out of her multiple businesses. But, showing no signs of slowing down, the millionaire mogul and mother to Stormi Webster has set her sights on the next industry she plans on dominating, the baby industry.

With daughter Stormi evidently her muse, Kylie took to Instagram to share an intimate picture from the 3-year-old’s nighttime routine with a caption read “bath time with @kyliebaby”. A click on the tag takes you to a postless yet verified account that has already amassed 452k followers since its reveal and the momager stamp of approval in the form of a Kris Jenner follow.

While no details of the line or its product have been released yet, Kylie’s candid post hints towards baby-friendly bath products (potentially even re-worked products from Kylie Skin), the possibility of stylish baby grows and pink hues galore. So, as Keeping Up With The Kardashians fans and new mothers alike gear up for a classic Instagram story collection reveal from the businesswoman, it has become clear once more that this really is Kylie’s world and we are just living in it.