Some fashion staples are as synonymous with iconicity as they are with their ability to stand the test of time. One such item is, and likely always will be, Ralph Lauren’s iconic Polo Shirt – durable, comfortable and an all-American preppy wardrobe cornerstone.

Most of us love to be spoiled for choice, and as if we needed any more reason to be obsessed, this spring, the American luxury house have dropped a brand new customisation service designed to let customers express themselves down to… well, their tee.

Introducing The Made-to-Order Polo, the ultimate tool of creativity and sartorial self-expression, allowing customers to run wild with their own take on the iconic Polo shirt. Crafted with flat-knit technology for a soft feel and a luxe fit, the Polo is available in a staggering six designs and 24 colour combinations (with the colour of the body, sleeves and collar all interchangeable). And for a real unique twist, or special occasion, or even gift for your boo or BFF, you can customise your sleeves with letters, words or initials through a digitally-integrated experience. And this is only just the beginning; graphic designs, additional customisation options, logos and limited editions will be available in the coming months – so watch this space.

And style aside, Ralph Lauren are constantly looking for new revolutionary approaches to be at the forefront of sustainability, with the Made-To-Order service reducing product inventory, and coming directly off the knitting machine knit to size, resulting in minimal material wastage. Look good; do good.

As if we needed any more reason to be obsessively awaiting the return of normal life this summer, Ralph Lauren will celebrating the Polo shirt with a global marketing campaign entitled “World of Colour” – brought to life through unique experiences such as a custom-created Snapchat Scan lens that will unlock a Made-to-Order Polo and colour-themed experience. We are ready and we are waiting.

The Made-to-Order Polo is available for purchase exclusively at RalphLauren.com, beginning May 18.