Wonderland.

PATRICK MCDOWELL × JCA

The London-based designer will join the institution in a bid to educate a new generation of fashion students on the importance of sustainable fashion.

Patrick McDowell X JCA
Patrick McDowell X JCA

The necessity for the next generation of fashion designers to be more socially and ethically conscious is evident. While the foundations have been laid for a future in which fashion will become more sustainable and rooted in socio-political ethics, education and proactive endeavours are necessary if the industry is to nurture a well-rounded generation of young designers. Well, Patrick McDowell and the JCA | London Fashion Academy are on a mission to do just this, as the Academy names McDowell as their Ambassador for Sustainability.

With the collaboration set to commence in September, it is clear why the JCA team, which is headed by Professor Jimmy Choo, have recruited the Central Saint Martin’s alumnus for the role. Boasting the support of Anna Wintour and collaborating with the likes of Burberry and Pinko throughout his career, McDowell has an ethos steeped in sustainability and designs forged from reclaimed fabrics, making the sharded dedication from the institution and designer towards reimagining the fashion industry evident. “I am a huge believer in the importance of creative education,” claimed McDowell when speaking on his upcoming role, “so absolutely thrilled to be joining the JCA team. My role here will be to explore with the students how fashion and sustainability can work hand-in-hand, for an altogether greener future.”

Kicking off his work at JCA, which will also see him act as an Associate Lecturer and Visiting Practitioner at the institution, McDowell will be giving a talk at the Academy’s virtual Discovery Day on Saturday 15th May in the hopes to inspire prospective students as well as discuss his journey throughout the industry.

With the hopes of imparting the wisdom of a more sustainable mindset and enacting effective and lasting changes in the industry, JCA will be offering its students an innovative fashion education, making the Academy and McDowell glowing examples of the work that can be done to nurture the future of the fashion industry in the hopes for a more ethical and sustainable tomorrow.

To attend the Discovery Day on May 15th, head over to www.jca.ac.uk to book a free ticket.

PATRICK MCDOWELL × JCA

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