It’s official. BTS are taking over the world. The Grammy-nominated K-pop boy band, who have been making a name for themselves since 2013, have captured the hearts and attention of an entire generation with their displays of pop perfection. And, we aren’t the only ones who have noticed. Renowned fashion house Louis Vuitton clearly share our appreciation of the “Dynamite” singers as it reveals that they will become the brand’s new ambassadors. With the company’s Men’s Artistic Director Virgil Abloh at the helm of this collaboration, the news of this meeting of the creative minds promises to be the crossover of a lifetime.
“I am delighted BTS are joining Louis Vuitton today,” explains Virgil Abloh when speaking on the new collaboration. “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on.”
With the promise of all of the fashion history and flair that Louis Vuitton is renowned for, mixed with the star quality and creative capacity that BTS holds, this collaboration is set to be a truly explosive affair. And, while we are not sure what the ambassadorship will entail – we are waiting with baited breath for that BTS x Louis Vuitton clothing drop.
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