Keeping up with all the new trends and fashion houses cropping up these days is a mammoth task. With every scroll of your Instagram feed, it seems someone new is throwing their hat into the mix, setting the style agenda for the next month before another heavy hitter comes up with something even more beautiful than before. To keep you up to date and ensure you’re always in the know, we’ve devised our own list of designers to watch in the coming months, each one a total powerhouse in their own right. From Hardeman and their whacky denim trench coats, to Lois Saunders’ erotic Hello Kitty two-sets, there’s definitely something in this list for everyone.
2021: DESIGNERS TO WATCH
From Hardeman to Thebe Magugu, here are five designers to watch out for in 2021.
Ok, so 28-year-old South African designer Thebe Magugu might be on your radar already. Perhaps you’ve caught his work on the rack in Dover Street Market, characterised by a motif of two swirly figures in a sweet embrace, or cheered on as he won the LVMH prize back in 2019. If there’s one thing you should know about Magugu, its his ability to tell stories through clothes. Rich in detail, politics, and the lives of those around him, the fits donned by the Magugu man or woman are larger than life, unafraid of the bold, risky and elegant. Above all, they’re super bloody stylish too, able to rock a fringe skirt in bubble gum pink with a machete just as easily as a pleated coat and a straw hat.
Menswear designer Robyn Lynch is the spirit of the green, white and orange isles. Her insane concoctions fuse your grandad’s favourite argyle knits with the latest and greatest silhouettes streetwear has to offer, peppering the mix with the most advanced eye for colour you’ve ever seen in your life. Through 90s shapes and motifs, Lynch has one foot in the past and another in the future, designing for the geezers and girls of tomorrow who love comfort just as much as they love upcycled Rapha patchworks or hybrid knit vests that sit atop sleek fitted track jackets. Long live Robyn Lynch!
Would it be crude of us to suggest we’ve got a hard-on for Hardeman? Probably, but to quote Louis Spence, we’ve done it now – it’s too bleedin’ late! This denim brand is the be-all and end-all of jeans, jackets, and pretty much anything you can make out of the material. Having spent the last few months dressing the likes of Lil Nas X, Rico Nasty and Cardi B out of their HQ in Amsterdam, we reckon the future of their potently sexy fits is brighter than the sun when you spill out of the club at 6AM – which, to be fair, is exactly where you’d be seen wearing this brand.
I think we’re all, secretly, huge lovers of knitwear. There’s just something so classic about it, an old-timey charm, even if it is a bit itchy. Well, for her custom line 1xBlue, Lois Saunders somehow manages to take this energy and revamp it into alluring, body-hugging, 2000s-esque clubwear that’d make Paris Hilton shed a tear or two. Saunders’ design ethos is all about glamour, be it recreating Trompe L’oiel miniskirts in pink faux leather, or sexy two-piece sets out of preloved Hello Kitty scarves. She doesn’t just stop at wool either, pimping out football gloves, Juicy Couture tape and even Pokemon pyjamas into gorgeous lingerie and bikinis. These creations might not be able to go against a wave pool, but who cares when they’re this beautiful?
The fifth and final brand on our list is up-and-coming label Donkwear. Comprised of Madi Marcantonatos and Sam Shep, this Manchester-based duo has a penchant for upcycling that goes beyond nabbing a couple of old materials from the charity shop. From jeans and crop tops to patchwork joggers and graffiti t-shirts, the pair approach their work with an abundance of kooky ideas that recall the baggy styles of ravers from the 90s, and whether they’re bleaching deadstock sportswear or tricking a t-shirt out with a technicoloured dye job, you can be sure that an equal mix of blood, sweat, tears and experimentation lines the seams of everything they do.